Midterm Crisis

It's been a while so here we go...It's midterm right now and I am enjoying a week away from the internship. It's been a great learning experience so far. I'm understanding how to concept and write for some major clients. They are all so different and come with so many different guide lines. Like "no kids in a candy commercial" "Sorry they can't drink the beer" "It just doesn't have their personality" "We have to have product at the beginning of the spot." "Make it emotional, but no couples, or kids." "We can't have the Queen of England stripped naked and streaking in the Vatican." (okay I made that one up). Seriously though, there are so many rewrites in this business, and our team does it. Unfortunately most of my team's ideas have been canned. It can be frustrating and discouraging at times. We feel like we are not getting anywhere....but it's just not us. Sometimes the senior art directors come up empty handed, which tells me this is a tough business.

In light of all the stress and frustration, I should count myself lucky. Not many people in my family could say that they worked for a major advertising agency. Let alone stepped inside one. I do like leaving my hum drum, partime job, in the afternoon to think up funny ways to sell beer, candy and burgers. I do like talking with professionals who have done this for years and joke around with them. (although I have been very quite at my internship, it's just the way I am). I do like making new friends and seeing pleasant faces everyday. And I like the 20-40 minute commute. It just has a soothing aspect to it..even in rushhour traffic. And I do like being able to go to Church before my internship everyonce in a while. (It's just next door). So I guess the pros outway the cons. I believe God gave me this internship for a reason. Either to boost my confidence, show me if it's the right path for me, or lead me to what I really would like to be doing, or should be doing with my life.

Who knows. Life will continue to be an adventure. It will have its high mountains to climb, its deep swells to cross, and long roads to walk. It will never be easy but it will be worth it in the end.



side note: CMYK should be published this coming week. I can't wait to get my copy!!!!!